Privacy Policy

Last Updated: March 29, 2026

PriceMatch AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application.

Information We Collect

Account Information

When you create an account, we collect:

Email address
Name (optional)
Authentication credentials (securely hashed)
Style preferences and sizes (optional)

Photos and Images

Our app handles photos differently depending on the feature:

Visual Search Photos (Temporary):

When you use the visual search feature to find similar items, photos are processed in real-time and are NOT permanently stored. Images are temporarily uploaded for AI analysis and automatically deleted within 24 hours.

Wardrobe Photos (Stored):

When you add items to your digital wardrobe, photos ARE stored on our servers to provide the wardrobe management and outfit suggestion features. These images remain stored until you delete them or delete your account.

You can delete individual wardrobe items at any time
You can delete all wardrobe photos by deleting your account
Wardrobe photos are used to generate AI outfit suggestions
Your wardrobe photos are private and never shared publicly

Usage Data

We collect information about how you use the app, including:

Search history and preferences
Products viewed and favorited
Wardrobe items and categories
App feature usage patterns

How We Use Your Information

Provide Services: To operate visual search, wardrobe management, and product recommendations
Personalization: To tailor product and outfit suggestions to your style
Wardrobe Features: To store and organize your clothing items and generate outfit ideas
Improve the App: To understand usage patterns and enhance our services
Communication: To send important updates about your account or our services

Third-Party AI Services

Important: Our app uses third-party AI services. Here's exactly what data is shared:

Google Gemini AI (Image Analysis)

What we send: Photos you take/upload for searching AND wardrobe items for AI analysis
Purpose: To analyze clothing items, identify brands, colors, styles, and generate outfit suggestions
Data retention: Google processes images in real-time; Google does not permanently store images from our API requests
Your consent: You will be asked to consent before any images are sent to Google Gemini AI

Google Shopping API (Product Search)

What we send: Text descriptions of items (derived from AI analysis)
Purpose: To find matching products from online retailers
Data retention: Search queries are not stored by Google with your personal information

Other Third-Party Services

Stripe: For secure payment processing (we do not store payment card details)
Apple Sign-In: For authentication (optional)
Cloudinary: For image hosting and storage

All third-party services we use provide equivalent data protection as described in this policy.

User-Generated Content

When you upload photos to your wardrobe:

You retain ownership of your photos
You grant us a license to store, process, and display your photos within the app
Your photos are used only to provide wardrobe and outfit suggestion services
We do not sell, share publicly, or use your photos for advertising without consent
You can delete your photos at any time through the app

Data Security

We implement industry-standard security measures including:

Encryption of data in transit (HTTPS/TLS)
Secure password hashing
Secure cloud storage for wardrobe images
Regular security audits
Access controls and monitoring

Data Retention

Account data: Retained while your account is active
Visual search images: Automatically deleted within 24 hours
Wardrobe images: Stored until you delete them or your account
Search history: Stored until you delete it or your account

You can request deletion of your account and all associated data at any time through the app or by contacting us.

Your Rights

You have the right to:

Access your personal data (via the Download My Data feature)
Correct inaccurate data
Delete individual wardrobe items
Delete your entire account and all data
Export your data
Opt out of marketing communications
Revoke AI consent at any time in Settings

Children's Privacy

Our app is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect and the right to request deletion.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Material changes will be notified via email or in-app notification.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: fitcheckai2026@gmail.com